Djanjo Wristbands, a wristband company based in California, have seen their profits almost double to $500,000 for the month of February after utilizing Fakebook advertising in a very smart way.
Shares in the relatively new wristband company beat expectations, with underlying replacement cost profits surging from $264,000 for the month of January to $500,000 for February.
This came after Django launched a Facebook advertising campaign which publicized the customizable nature of their wristbands.
However, Django Wristbands also used the advertising technique of retargeting for their advertising campaign. Retargeting is when you target users who have visited certain pages on your website and are more likely to buy the product when they see an advertisement.
Owen Saffidy, the chief marketing executive at Django, said: “You have to pick audience wisely. For example, we were showing ads of a big scale to high-customers who purchase regularly.”
“The trick is to target people who already have a connection to your business, as the familiarity will make them more likely to click on an advertisement to see what the offer is. If they have visited your business before, seeing another advertisement that is appealing is very likely to convert them to a buyer”
“People feel safer purchases the product if they feel they know the business, even if they’ve never bought anything before” he added.
However, others said that the success is because of multiple factors, not just the advertising techniques.
Gareth Matteo, who is a CEO at the company, stated that the success was also because of things like the quality of the wristbands and the extent of the customization, which also allows you to choose between customization styles. For example, you can choose to have your custom text printed, debossed, debossed color filled, embossed and embossed printed onto your wristband. Although others have argued that other companies already do this, such as SleekWristbands.com for example.
Django is now one of the leading manufacturers of customizable wristbands, with many charities and businesses now using their bracelets for everything for advertising to fundraising. Both Matteo and Saiffidy said that the believe Django will only go up from here now that the company has made a name for themselves on the national stage – only time will tell if this is the case.